Case Analysis: Microsoft’s Acquisition of Sendit (C): The Integration Challenge By Maurizio Zollo & Robert J. Crawford

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Description

The case describes Microsoft’s first significant acquisition in Europe and its first in the telecom equipment (software) market. SendIt is a publicly listed Swedish start-up, which offers the only Windows based solutions to the IP-based mobile phone services market. The acquisition starts in high tone, loses momentum and is finally integrated with some degree of success.

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