Solved Case Analysis: British Airways-USAir: Structuring A Global Strategic Alliance A by Lynn A. Isabella, Robert E. Spekman, Thomas C. MacAvoy, Ted Forbes

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Description

This case presents the issues faced by the BA-USAir coordination team as it struggles with creating a management structure to facilitate the development of a newly announced alliance. The team has six weeks to design a blueprint and present it to senior management. Students and executives find that this case opens up significant issues related to implementing alliances. The B case is OB-0585.

Publishing Authority:

Darden Business Publishing – University of Virginia

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