Solved Case Analysis: Changing Light Bulbs A: Westinghouse Super Bulb by Paul W. Farris

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Description

This is the first of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. After years of a stable industry, with little change in products or distribution, Westinghouse introduces a bulb with markedly longer life, which calls attention to prevailing cost factors. The case provides opportunities for analyzing the interplay of demands among consumers, retailers, and manufacturers.

Publishing Authority:

Darden Business Publishing – University of Virginia

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