Solved Case Analysis: Exercise: A Tale of Two Stories By Mary Gentile


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This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit This case is a foundational exercise for the GVV approach, designed to help students identify the motivators, enablers, and inhibitors that are most salient for them as individuals when it comes to voicing and acting upon their values in the workplace, and to identify the competencies they need and wish to develop in this domain. It illustrates that we all have voiced and acted upon our values in some situations and failed to do so in others. Therefore, the GVV approach is not about good or bad people, but about building the muscle and developing the skills and insights necessary to implement values-based decision making.

Publishing Authority:

Darden Business Publishing – University of Virginia


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