Solved Case Analysis: GM Hungary By Samuel E. Bodily, John A. Young

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Description

This case is an analysis of GM-Europe’s decision process in establishing a production operation in Hungary. The issues addressed include market analysis, foreign-currency requests, government negotiations, and joint-venture partner selection. The case has applications in the teaching of global management, strategic decision making, and market/economy analysis.

Publishing Authority:

Darden Business Publishing – University of Virginia

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