Solved Case Analysis: International American Bank by Sherwood C. Jr. Frey, William R. Castleman

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Description

This case and its companion, the CIT Group (UVA-QA-0530) can be used as part of a module on the creation of mutual value. If the negotiators go beyond an arms-length approach to their relationship, they can create considerable value by relieving constraints and including additional issues. The cases can be used to illustrate the value of strategic alliances.

Publishing Authority:

Darden Business Publishing – University of Virginia

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