Jeffrey Offutt had overcome many hardships and personal difficulties to better himself and build his own graphic design and corporate printing business: Jita Printing. Just as it seemed his efforts had begun to pay off in the form of steady work and a loyal clientele, Offutt was hit with two problems: The first, designing and printing marketing materials for a small local theater, had started as a quick, small undertaking for deeply discounted prices, but had turned into a drawn-out job with multiple design stages. The second, a hardcover book design for a flower shop, would involve an entirely new business venture for Jita, and Offutt was having a difficult time coming up with a quote that was both competitive and profitable. How should Offutt deal with these two problems?
Darden Business Publishing – University of Virginia