Solved Case Analysis: Philip Morris, Incorporated: Seven Up Acquisition A by Diana Harrington

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Description

Management is faced with the evaluation and pricing of Seven-Up. The case describes Philip Morris since its acquisition of Miller Beer and Seven-Up as an acquisition candidate. (The B case is UVA-F-0479, and the C case is UVA-F-0480.)

Publishing Authority:

Darden Business Publishing – University of Virginia

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