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Solved Case Solution: Equal Exchange: Doing Well by doing good by Frank Shipper (Download Now)

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Solution Pages: 2

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Equal Exchange (EE) is a worldwide renowned distributor of products like coffee, tea, chocolate bars, cocoa, sugar, bananas, almonds and olive oil mostly grown organically. EE was built with the idea of fair distribution for all regarding producers and consumers and basically, all stakeholders involved. They incorporated business practices that would not only be beneficial for the farmers but also for the customers. EE over the past years has capitalized on this core competency and has earned tremendous growth and prodigious profits.

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