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Solved HBR Case Solution: GE HealthCare in India: An (Ultra)Sound Strategy? (Download Now)

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Solution Pages: 13

Files that you will download:

Word (.docx)

Questions Covered in the Solution

Part 1

1. Provide a well written summary of the case and Identifies and describes a reasonably complete set of problems present in the leadership situation, utilizing appropriate concepts and theory to define and explain the situation. Articulates a degree of interrelatedness and complexity in describing elements of the problem. Carries out problem analysis before recommending solutions. Recommends a path forward.

2. What are the few, critical, Board-level, whole-of-company strategic issues (e.g., from the reading and identified using PESTEL, 5-forces, VRIO, DuPont analysis, etc.) for GE in this case?

3. What are the motivating drivers for GE of providing care in India? How sustainable are these drivers of competition? Profitable? Efficient? Appropriately managed?

4. Three generic responses for GE might be: pull out of India (i.e., divest); declare it is ‘not my problem’ (i.e., status quo); or do something (i.e., manage growth). What would you recommend for GE Healthcare India to remain competitive 3-5 years out and why? And if you were to do something (option 3) what more precisely would you do? Actionize it.

Part 2:

1. What are the differences (characteristics, benefits and risks) between the three primary forms of global strategy (multi-domestic, transnational, and global-standardization strategy)?

2. If you are a manager for a global company, what globalization strategy do you follow (predominantly)? Does that align with the country context? Why or why not?

Sample of Solution

Part 1

GE HealthCare in India is a joint venture between General Electric (GE) and the Indian multinational Wipro Ltd. Being the market leader of Indian ultrasound machines industry, GE Healthcare Company has managed to realize prolific returns while outpacing its potential competitors. The strategic position of GE Healthcare can be realized from its growth potentials as it acquired 10% growth in sales in the year 2006 and targeted to inflate the growth by 20% in the year to come. Raja, the current CEO and President of GE Healthcare India, has efficiently executed the vision of the company which is to provide quality and affordable healthcare facilities to the Indian Rural Areas. The core product of GE Healthcare, ultrasound machines, has assisted the extensive number of patients to diagnose deadly diseases at their earlier stages so that such diseases can be cured properly. Moreover, ultrasound machines are also used to get an intricate look of the human body so that that kidney stones can be detected, heart chambers can be scrutinized, and blood flow abnormalities can be detected. Effectively, these ultrasound machines have widely revolutionized the Healthcare in India. Moreover, India always provided to be a good market for GE and GE Healthcare. Since GE penetrated the Indian Market before any other company, it was able to capitalize the first mover advantage and create brand loyalty through the progression of stringent Healthcare services.

……

What are the motivating drivers for GE of providing care in India? How sustainable are these drivers of competition? Profitable? Efficient? Appropriately managed?

GE owns an elaborate base of products, ranging from airplanes to light bulbs with six explicit business divisions listing GE Commercial Finance, GE Healthcare, GE Industrial, GE Infrastructure, GE Money, and NBC Universal with GE Healthcare as unit worth $14 Billion. Although, most of the potential companies, considered as Indian markets as a risky backwater, but GE took the initiative and invested in India which eventually proved to be a profitable investment in essence. Since, there was no player existing in the market, the most stringent factor motivating GE to provide care in India was the realization of market penetration being the first mover. Moreover, since the HealthCare in India is not much developed and there is an extensive margin of improvement, GE perceived its investment in Care as quite profitable. Moreover, GE also partnered with Wipro which had robust services and distribution mechanisms and developed as rare core resource for GE Healthcare.

…….

What are the motivating drivers for GE of providing care in India? How sustainable are these drivers of competition? Profitable? Efficient? Appropriately managed?

GE owns an elaborate base of products, ranging from airplanes to light bulbs with six explicit business divisions listing GE Commercial Finance, GE Healthcare, GE Industrial, GE Infrastructure, GE Money, and NBC Universal with GE Healthcare as unit worth $14 Billion. Although, most of the potential companies, considered as Indian markets as a risky backwater, but GE took the initiative and invested in India which eventually proved to be a profitable investment in essence. Since, there was no player existing in the market, the most stringent factor motivating GE to provide care in India was the realization of market penetration being the first mover. Moreover, since the HealthCare in India is not much developed and there is an extensive margin of improvement, GE perceived its investment in Care as quite profitable. Moreover, GE also partnered with Wipro which had robust services and distribution mechanisms and developed as rare core resource for GE Healthcare.

……

Table 1 – Comparison of Global Strategies

Global Strategies Multi-Domestic Transitional Global-Standardization
Characteristics Personalized product and marketing campaigns for each country Similar products, but different distribution channels and consumer interactions Standardized products along with centralized marketing campaigns
Benefits Increased customer intimacy Increased efficiency and mitigation of vulnerabilities of discrepancies Reduced operational and production costs with centralized control
Risks Brand confusion due to personalization Risks of disintegration due to lack of delegation Reduced consumer intimacy, if consumers can’t familiarize with the brand

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